Tata Sky airs a record breaking longest Indian TVC

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Tata Sky airs a record breaking longest Indian TVC

Post by bbarat on Fri Apr 19, 2013 4:34 pm

Tata Sky has made its name in launching many firsts in technology. Now Tata Sky has taken an innovative & bold step by airing the longest ever Indian Telivision commercial. In today’s day and age, when marketers are constantly trying to reduce durations of TV commercials, Tata Sky has taken a big leap by making the longest TV commercial to be telecasted in the history of Indian advertising. Tata Sky’s latest TVC called ‘Prison break’ could well be on its way into the Limca Book of Records, with a run time of 210 seconds or 3 minutes & 30 seconds. The duration will help Tata Sky to retain the creative impact of the story and the ad is another first by Tata Sky in the Indian advertising arena. Take a first hand look of the commercial right here:

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